Greensboro taxpayers pay Roy Carroll's Rhino to run ads for the Coliseum.
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If $1,000 x 12 pages of ads per week = $12,000 per week.
$12,000 x 52 = $624,000 per year.
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The Rhino appears to have about nine employees;
If the average salary of nine employees is $30,000 per year;
9 x $30,000 = $270,000 per year for payroll.
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$624,000 total revenue - $270,000 per year for payroll = $350,000 per year for printing etc...
$350,000 / 52 = $6,731 per week for printing a 36 to 50 page paper, not including insurance, gas utilities etc...
Roy owns the building.
70,000 weekly readers?
Two per copy = 35,000 printed and read per week would do it.
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For a 30,000, 16 page newspaper run = $2,991
http://www.makemynewspaper.com/classic-newsprint-prices
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$2,991 /16 = $187 per page for 30,000 copies of a 16 page newspaper.
$187 / 30,000 = 6.2 cents per page
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At a low ball 1 cent per page, for a 40 page newspaper;
$0.01 x 40 pages = at least $0.40 per newspaper per week
35,000 copies x $0.40 = $14,000 per week?
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If the Rhino has no more than $6,731 per week to print a 36 to 50 page paper, not including insurance, gas utilities etc..., is Roy Carroll spending $14,000 per week?
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If Roy is spending about $7,000 per week on printing;
The Rhino is a money losing enterprise.
$7,000 / $0.40 per paper = 17,500 issues per week.
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How can the Rhino claim to have 70,000 weekly readers if Roy is only distributing about 17,500 issues per week, many of which don't get read?
If two people were to read each;
17,500 x 2 = 35,000 readers per week.
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If about 5,000 don't get read each week;
17,500 - 5,000 = 12,500.
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If two people read each one = 25,000
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Two people usually don't read each one.
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Looking to boost your business?
Advertise in the Rhino Times!
Over 70,000 readers weekly!
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Rhino Times; N.C. Gen. Stat § 75-1.1: Unfair & Deceptive Trade Practices Under North Carolina Law
"A claim under this statute requires proof of three elements:
(1) an unfair or deceptive act or practice;
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(2) in or affecting commerce;
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(3) which proximately caused the injury to the claimant."
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"State business laws prohibit practices considered "deceptive" to consumers. These banned actions include rolling back the odometer on a used car or using false advertising to sell a product.
If the Rhino uses a false claim of 70,000 readers per week
to sell advertisements to City taxpayers,
Roy Carroll violated
N.C. Gen. Stat § 75-1.1:
Unfair & Deceptive Trade Practices Under North Carolina Law
If City taxpayers are paying for Rhino ads
under the impression they reach 70,000 readers weekly
and it's not true,
taxpayers have been harmed by overpaying for ads
based on false advertising.
A practice is unfair when it offends established public policy or when the act or practice is “immoral, unethical, oppressive, unscrupulous, or substantially injurious to consumers.”
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A party is guilty of an unfair act or practice when it engages in conduct which amounts to an inequitable assertion of its power or position.
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For an act or practice to be deceptive it must have “the capacity or tendency to deceive” but proof of actual deception is not required."
How many weekly papers is the Rhino printing?
