If you are for reducing corruption, don't run, as the City is in bed with those who control the purse-strings, which includes the News and Record and the Rhino Times.
If you are for term limits, don't run, as those who control City Council want to keep the same consistent, purchased votes over time.
If you disagree with anything Susan Ladd has written, don't run, because she'll carve you up just like the Rhino's John Hammer.
If you don't get Jim Melvin's blessing to run, don't run, as he has great control over who wins, like how Zack Matheny got the DGI job.
If you don't get Roy Carroll's blessing to run, don't run, as he owns the Rhino Times and most of the current Council, and will let John Hammer take you out without ever meeting/interviewing you.
If you are remotely conservative and don't spend campaign cash on Rhino ads, John Hammer will most likely not endorse you.
If you don't get Marty Kotis' blessing to run, don't run, as he owns most of Council, a billboard and many commercial properties all over town. If you can't get your signs in his yards, and fundraisers where he and his friends bundle campaign contributions, you don't have much of a chance.
If you don't agree with what the News and Record's Allen Johnson and Doug Clark think you should think, don't run, because they will likely endorse one of the chosen ones, as they almost always have.
Don't tell any reporters if any current council members are guilty of any kind of corruption which was not covered in the press. The reporters will likely take you to task for pointing out their complicity.
The game is rigged for challenges between the pre-chosen pawns of folks like these.
If you're not one of the chosen pawns, chances are you won't win.
This is Greensboro, where the papers don't report the truth and an aristocracy rules over the passive.
If you speak up honestly, who probably won't win, as some truth will contradict with what the electorate has been told to believe.