It's called 'talking your book'.
"Barclays Layoffs: BCS to Cut 19,000 Jobs by 2016
Barclays (BCS) announced a major paring of its payroll, including significant reductions at its investment banking arm."
"talking my book
An investing expression which means arguing for a scenario that, if true, would end up making you money because it follows your investing strategy. Similar to the expression "put your money where your mouth is", which indicates that if you are confident enough about something to make a statement, you should be willing to bet on or invest in that same outcome."