It's one big reality television show
"Donald Trump's day: Kanye, NFL stars, Bill Gates
...The parade of big names past the assembled press, gawking passers-by and tourists included rapper Kanye West, football legends Jim Brown and Ray Lewis, Trump backer and reality TV star Omarosa Manigault and billionaire philanthropist Bill Gates...
http://www.cnn.com/2016/12/13/politics/donald-trump-kanye-ray-lewis-jim-brown-bill-gates/