Friday, May 2, 2014

How To Correct A Crisis

Recent events have shown the Greensboro City Council is less than capable of managing a crisis situation be it Mike Barber's Wyndham First Tee Child Molester incident (The one that never really happened) Zack Matheny's Wyndham Text Message Disaster (The one that did really happen) Nancy Vaughan's Economic Incentive Public Relations nightmare or the forged Wyndham Hotel Study -- in each and every case Council handled the situation horribly wrong and ended up looking a lot worse for wear.

That's why I'm going to pass along some simple advice from people in business that know how to handle a crisis be it big or small:

"Correct a Crisis

Whatever you do, resist the urge to act like an ostrich during a crisis. Putting your head in the sand when a customer is unhappy won't stop them from telling others about their bad experience. Before this wreaks havoc on your business, resolve the problem by doing your homework. Go the extra mile to figure out why your client is frustrated and go the distance to make things right. And don't get your feathers ruffled even if you have to spend some cash to correct the issue - it'll be worth it in the end to restore your customer's peace of mind and make them happy as a lark. " Please continue reading...

It's called communication and transparency, businesses use it successfully all the time. City Councils should too. But no, people like Councilman Barber prefer to accuse their critics of being mentally unstable instead of facing the truth.

"...but I am aware and understand your mental, physical, emotional, and financial challenges, and peacefully attribute your behavior to these things."

Please Massa Barber, hit me a hundred more lashes with yor whip!