Tuesday, June 2, 2015

Rhino Times, Yes Weekly and Triad City Beat Advertisement Efficacy Update for May 27 - June 3

By my count;

Rhino Times - 36 pages, which has usually been at least 40.

7.625 pages of most likely paying merchants.

21% of the Rhino Times = Ad placements.

Greensboro Taxpayers via the Coliseum are paying for about 13% of the Rhino's Ads.
Yes Weekly - 40 pages, 11 of which are ads

27.5% of Yes Weekly is ads.

Greensboro Taxpayers via the Coliseum are paying for about 9% of Yes Weekly's Ads.
Triad City Beat - 40 pages, 7 of which are ads

17.5% of Yes Weekly is ads, without compensation from the City of Greensboro.
Conclusion; Yes Weekly is kicking the Rhino Times' ass, and Triad City Beat is doing pretty darn good for a start up compared to the more than well established Rhino, and/or the Rhino is sucking wind, because John Hammer is Roy Carroll's business/propaganda arm, and more and more Greensboro residents believe the Rhino doesn't put our community's interests before Roy Carroll's.  

Meanwhile, John Hammer has refused to supply the audit which shows the Rhino has 70,000 weekly readers, what the total prints per week are, and how many unread Rhino Times papers are picked up each week.

At the same time, the City of Greensboro doesn't seem to want to know information concerning an advertiser of the Coliseum's effectiveness, which means City executives don't have the courage to demand the information. 

Has anyone seen the Rhino Times' circulation audit? About 16% of the Rhino's ads are taxpayer funded.


Roy Carroll's Rhino Times questionable circulation subsidized by Greensboro's taxpayers


How can the Rhino claim to have 70,000 weekly readers if Roy is only distributing about 17,500 issues per week, many of which don't get read?


City of Greensboro Rhino Times Circulation Audit Information Request


Rhino Times Greensboro Coliseum Advertising


Rhino Times; N.C. Gen. Stat § 75-1.1: Unfair & Deceptive Trade Practices Under North Carolina Law


Democracy and a free press no longer exists in Greensboro, North Carolina


George Hartzman on the Rhino Times, John Hammer, Roy Carroll and Journalism Ethics


An act of Cowardice by John Hammer for Roy Carroll: "Breaking The Government Monopoly On Inspections"


Hartzman's prepared statement on John Hammer, Roy Carroll and the Rhino Times, from last night's City Council meeting


Rhino Times' Roy Carroll Advertisement as a News Story which admits Trudy Wade's Council Culling plan is Roy's