Friday, March 17, 2017

Circulation Fraud; Does the Rhino Times have 60,000 weekly readers of 5,000 printed papers, or 50,000?

On the same day, on the same web page;
If City taxpayers are paying for Coliseum Rhino ads
under the impression the paper reaches 60,000 readers weekly, and it's not true, 
taxpayers and the Rhino's advertisers are overpaying via false advertising, 
otherwise known as circulation fraud.

Inflating circulation to sell advertising is a form of theft, 
as advertising rates are based largely on circulation.
And on page 29 of this week's paper;

Thursday, January 12, 2017; Once again, Greensboro's Rhino Times inflates readership estimates to mislead advertisers; 50,000 readers

The Rhino increased readership by 10,000 per week in a few months?

The Rhino prints 5,000 papers per week. which comes out to 60,000 readers?

If every copy is read, 12 people read each copy?

How many papers aren't read?

Same lie, different year.

If the Rhino uses a false claim of 60,000 readers per week on 5,000 papers
to sell Coliseum advertisements to City taxpayers, 
Roy Carroll and John Hammer violated N.C. Gen. Stat § 75-1.1: 
Unfair & Deceptive Trade Practices Under North Carolina Law

If City taxpayers are paying for Rhino ads
under the impression they reach 60,000 readers weekly and it's not true, 
taxpayers have been harmed by overpaying for Coliseum ads based on false advertising.

John Hammer admits printing 5,000 Rhino Times per week =

The City of Greensboro blowing off a legitimate taxpayer inquiry concerning the Rhino Times circulation numbers and links

Has anyone seen the Rhino Times' circulation audit? About 16% of the Rhino's ads are taxpayer funded.

Roy Carroll's Rhino Times questionable circulation subsidized by Greensboro's taxpayers

How can the Rhino claim to have 70,000 weekly readers if Roy is only distributing about 17,500 issues per week, many of which don't get read?

City of Greensboro Rhino Times Circulation Audit Information Request

Rhino Times Greensboro Coliseum Advertising

Rhino Times; N.C. Gen. Stat § 75-1.1: Unfair & Deceptive Trade Practices Under North Carolina Law

From an EZ Greensboro Fan on the Rhino Times Circulation/Reader Inflation Issue

Communications between Roy Carroll's Rhino's John Hammer and the City of Greensboro's Donnie Turlington on the Rhino's Circulation numbers

The City of Greensboro's response to the Rhino Times Circulation Audit Mystery